Richard Eduardo Hug

Head of Product, Switzerland at

I build things. And I like to understand how things are built.

Swiss-Mexican product leader based in Zurich, working across strategy, design, technology, and business.

Portrait of Richard Eduardo Hug

I build products that make difficult things feel simple.

About.

Hi, I’m Richie. I’m a Swiss-Mexican product leader based in Zurich, focused on turning complexity into clarity. Having lived and worked across Switzerland, Malaysia, Mexico, and Ireland, I’ve developed a broad perspective on how people, systems, and technology come together.

I’ve worked in payments since 2013, building products that move money seamlessly and securely across markets. Today, I lead product at Nexi Switzerland, shaping strategy and innovation for the next chapter of digital payments.

Before Nexi, I held product roles at Planet and Datatrans, driving work across mobile payments, tokenization, marketplace solutions, and digital platforms. My journey spans startups and enterprise environments alike, including IBM, Wallee, and Sonect. Across all of it, one thing stayed constant: a curiosity for how things are built, and a drive to make them better.

Outside of work, I’m drawn to craft and detail, whether that means latte art, cooking, 3D design and printing, mechanical keyboards, gaming, or building PCs. I’m also a trained barista and barkeeper.